Loblaw Companies, a Canadian food retailing behemoth, owns the Real Canadian Superstore flyer network of stores. Its name is sometimes abbreviated as Superstore or, less frequently, RCSS.
Loblaw, which began in Western Canada in the late 1970s/early 1980s and expanded into Ontario in the early 2000s, is attempting to stave off competition from department stores such as Walmart in the United States.
Loblaw has experimented with several banners in Ontario, with some designated “Loblaw Superstore” and others just “Superstore”; this was mirrored in the chain’s marketing, which used a distinct logo to promote all of these banners for a while. Although some shops may still have alternate signs, the firm has resorted to promoting the whole network as Real Canadian Superstore flyer.
The shops sell a range of things, but food take up the bulk of the area, while electronics, housewares, and apparel take up roughly a third of each store. The last two categories mostly consist of items from Loblaw’s private brands, such as President’s Choice, Life at Home, and Joe Fresh. They provide corporate-branded services such as PhotoLab photo finishing and DrugStore pharmacies, as do many Loblaw supermarkets. A GoodLife Fitness club, drive-through pharmacies, Mobil gas bars, picture studios, community rooms, and Primacy Medical-managed walk-in medical clinics are also available at several of the locations.
Loblaws is attempting to reduce expenses in order to compete successfully with this multi-format retailer. Each store has a similar layout, which is beneficial for both cost savings and consumer convenience. Superstore also buys particular merchandise for various locations in order to appeal to distinct client categories. The average size of a superstore currently exceeds 20,000 square meters (220,000 sq ft).
Loblaw subsidiary Westfair Foods Ltd operates Superstores throughout the west. Loblaw’s other banners, such as Loblaws and Zehrs, operate stores in Ontario, however Superstore is considered a different chain, and pricing from one chain may not apply to the other. Loblaw is consolidating operations at its main office, which includes the migration of General Merchandise workers from Calgary, Alberta to Brampton, Ontario.
A network of 30 Real Canadian Liquorstores operates in Alberta, where private liquor selling is legal, usually in close proximity to Real Canadian Superstore sites around the province.
The United Food and Commercial Workers (UFCW) represents Loblaws and the Real Canadian Superstore flyer employees.