Sobeys flyer Inc. is Canada’s second biggest grocery retailer, with over 1,500 locations operating under several brands throughout the country. Its headquarters are in Stellarton, Nova Scotia, and it has shops in all 10 provinces, with annual sales of more than C$25.1 billion in fiscal 2019. Empire Company Limited, a Canadian commercial conglomerate, owns 100% of the company.
It is a signatory to the Retail Council of Canada’s voluntary Scanner Price Accuracy Code.
The Air Miles loyalty rewards program is available at most Sobeys locations. Sobeys-owned outlets in numerous areas provided the in-house Club Sobeys/Club Thrifty Foods program at different periods prior to joining Air Miles. According to current calculations and procedures, 95 Air Miles may be redeemed for $10 off purchases (one Air Mile for every $20 spent).
Sobeys’ Air Miles partnership was limited to Quebec and Atlantic Canada when it was formed in 1998, the same geographical rights owned by Oshawa Group before to its purchase by Sobeys. For all of its sites in western Canada and northern Ontario, Air Miles had partnered with Safeway, while A&P Canada (later Metro) held the rights for the remainder of Ontario. Sobeys announced plans to expand its Air Miles participation to Sobeys, IGA, Foodland, and Thrifty Foods stores in Western Canada and Northwestern Ontario on September 12, 2014, replacing Club Sobeys and Club Thrifty Foods in those areas, shortly after acquiring Safeway Canada (Air Miles’ original grocery partner).
Sobeys stated in early 2015 that the Air Miles reward program will be expanded to Ontario on March 27, 2015, bringing the Club Sobeys loyalty program to a close nine months earlier than intended. This was the consequence of a new deal between Air Miles and Metro, in which Metro’s cooperation was renewed but Metro’s grocery category exclusivity in Ontario was given up.
Prior to Sobeys flyer acquiring the area rights to Air Miles via the Oshawa Group merger, Club Sobeys was a rewards program operated in the chain’s Atlantic Canada sites throughout the 1990s. Sobeys started the Club Sobeys program in Ontario and Western Canada when the corporation extended its operations in those areas in the 2000s. After it was bought, it was renamed Club Thrifty Foods in the British Columbia sites of that network.
Sobeys weekly flyer developed a Club Sobeys MasterCard credit card in the Club Sobeys territory, in collaboration with Citibank Canada. These cards were eventually transferred to Bank of Montreal, which also launched the BMO Sobeys Air Miles MasterCard in Atlantic Canada (and IGA Air Miles MasterCard in Quebec). BMO Sobeys Air Miles MasterCard accounts have been created on all Club Sobeys credit cards.
In January 2018, the firm announced a partnership with Ocado Group PLC, a British company, to create an e-commerce solution for Sobeys that would use robots to assemble customer orders.
Michael Medline, CEO of Empire and Sobeys flyers, said that the online grocery sales company would not be ready for another two years, and that he anticipated the firm to be successful after that. “[The] identical Ocado factory in Andover, England, shows the facility covering roughly 21,000 square meters (514 acres) with robots rolling over a grid to select and pack client orders in about five minutes,” according to a Bloomberg News reporter who saw a video of a similar setup. A similar video was released on YouTube by the magazine Tech Insider, which is owned by Business Insider: “Thousands of robots speed around a grid system to pack food at Ocado’s new warehouse. Every week, [these] robots can handle 65,000 orders. To prevent colliding with one another, they communicate across a 4G network. Is this the way retail will go in the future?”
Ocado’s technology not only runs the automated warehouse, but it also gives delivery vehicles directions.
In June 2020, Sobeys launched Voilà, an online grocery shop.
Sobeys flyer is headquartered in Stellarton, Nova Scotia, and has 27 distribution centers around the country.
It has 54 shops in Alberta, one in British Columbia, seventeen in Manitoba, twenty-three in New Brunswick, fourteen in Newfoundland and Labrador, 42 in Nova Scotia, ninety in Ontario, five in Prince Edward Island, and ten in Saskatchewan.